the world is hell bent on commoditizing everything, and making you feel like an asshole for refusing to lower your standards.

taste is the last scarcity. a radar for spotting nuance is the only filter when surrounded with mass produced, uninspired, mindless slop. 

the consensus is to default to choices of mediocrity. in what you create, what you consume, where you go, what you talk about.

but what do you reject? 

that’s what we want to know.

there’s 20 spots at our first experience. we’re looking for people who have the greatest gap between their standards and the reality of the modern landscape. we operate inside that no man’s land to close the gap. 

because if taste is intellect applied, there is no reversal coming.

we will build the room by force..